It is simply the study of Sign Process. Linguist Ferdinand de Saussure introduced Dyadic: two- part model of the sign. A Signifier is the FORM which the sign takes and the Signified is the CONCEPT it represents. A a sign has no absolute value because each sign depends on its relations with other signs. Sassure declares that ‘the entire linguistic system is founded upon the irrational principle that the sign is arbitrary’
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